A timeline of the success story

With tradition and taste
A timeline of the success story

With tradition and taste

A timeline of the success story

Grether’s Pastilles were first mentioned in 1850 and have had a remarkable history. The pastilles were first made from blackberry juice in England in the 19th century. The London-based family business Allen & Hanbury Ltd. laid the foundations for a long pastille tradition, which still continues to this day. 

The intense-tasting pastilles, in their characteristic gold tin, became increasingly popular and, in 1910, found their way to Switzerland. When it came to a sore throat, hoarseness or a strained voice, the soothing blackcurrant pastilles were already indispensable there under the “Allenburys” name. 

In the early 1930s, the Basel-based company Doetsch Grether AG secured the distribution rights and firmly established the traditional product on the Swiss market. After completely taking over the Allenburys Pastilles brand and transferring production to Switzerland, the brand was renamed Grether’s Pastilles in 1974, which also led to the logo and the tin being modified. The traditional production process involving gentle processing of selected pure natural raw ingredients has been preserved to this day. The same goes for all the other flavours and the sugar-free varieties. 

The first new variety, Grether’s Pastilles Redcurrant, was launched in 1983. As part of the “light” trend of the 1990s, the original Blackcurrant pastilles were produced and sold in a sugar-free version for the first time. This sugar-free pastille was so popular that, four years later, the Redcurrant variety was also made sugar-free. 

Doetsch Grether introduced a handy refill bag so that the pastille tins could be re-used. In 2007, a third variety came along, and quickly established itself on the market: Grether’s Pastilles Elderflower sugar-free. As part of a “facelift” for the brand, the premium gold tin was given a slightly modified design – without losing sight of its original roots. In 2011, a fourth variety tastefully continued the tradition of the fruity pastilles. Grether’s Pastilles Blueberry sugar-free have since rounded off the product range and, together with the three other sugar-free varieties and the original with sugar, make up a fruity and soothing range of products that sets itself apart from others thanks to its long tradition, quality and care, and that continues to be as popular today as it was in the past. 

A golden journey through time – the history of a tin

1850

Allenburys Pastilles are first mentioned. Manufactured by Allen & Hanbury Ltd. in London.

1910

The beginning of the golden days: the golden tin of Allenbury’s Pastilles becomes increasingly popular and finds its way to Switzerland.

1930

Doetsch Grether AG secures the distribution rights for Allenburys Pastilles.

1974

A golden journey through time – the history of a tin. Doetsch Grether AG fully acquires the Allenbury’s Pastilles brand and changes its name to Grether’s Pastilles. At the same time, production is relocated to Altnau on Lake Constance (CH).

1983

A new variety is launched on the market: Grether’s Redcurrant Pastilles containing sugar.

1990

The 1990s are characterised by sugar-free “light” products. As part of this “light” trend, Grether’s Blackcurrant Pastilles are also produced without sugar for the first time.

1994

The sugar-free varieties are so popular that Grether’s Redcurrant Pastilles also become sugar-free.

1996

Doetsch Grether offers refill bags for the gold tin for the first time.

2007

A third variety is introduced and quickly establishes itself on the market: Grether’s Pastilles Elderflower sugar-free with extracts of elderflower and lemon balm.

2008

The Grether’s Pastilles brand is given a facelift with a slightly altered packaging design – but it still holds onto its roots.

2011

A fourth variety is added and continues the tradition of fruity, soothing pastilles: Grether’s Pastilles Blueberry sugar-free. 

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